How to Pitch Sales in the Shoe
Business.

As a shoe store owner, your primary objective is
to sell your customers shoes that fit their
personal styles, lifestyles and budgets. In order
to sell shoes, you need an authentic sales pitch
that resonates with your target clients. The best
pitch will reflect that you understand their needs
and know the features and benefits of the
various shoes you offer in your shop. While each
customer may be in the market for a pair of
shoes for a different reason, approach every
sale with a similar strategy.

Step 1.
Welcome the customer into your store and
make her aware of any special sales and
promotions you're offering on your shoe
selections. You might even quickly tell the
customer which brands you carry.

Step 2
Begin your sales pitch by getting more
information about why the customer is visiting
your store today. Ask the customer what type
of event she's attending, so that you can
determine whether the customer is looking for a
shoe for a special occasion, such as a wedding,
job interview or vacation, or is just on a general
shoe shopping trip.

Step 3
Ask the customer what color outfit he's
planning to wear, so that you can begin to
suggest colors that may match the customers
event attire. Ask customers who are not
shopping for an event what his favorite shoe
color is or what color shoe he has always
dreamed of owning. As a result, you can help
the customer begin to narrow down his options
and select a shoe.

Step 4
Find out if there are any brands that the
customer prefers, her shoe size, whether a
narrow or wide shoe is necessary and whether
she prefers low heels or high heels. Use the
information you gathered to introduce your shoe
customers to at least five selections that meet
her needs.

Step 5
Reveal the features and benefits of each shoe
you present. Some may include highlighting that
the shoes provide comfort, so you can wear
them all day with no pain, that the shoes are
made with genuine Italian leather, so they'll last
longer, or that the shoes are available in neutral
colors, so they can be worn with a variety of
outfits.

Step 6
Use preemption to deal with potential objections
your shoe customers may have. Consider
common objections you're heard in the past and
introduce them to the customer, with a solution,
before he has a chance to bring it up. For
example, handle a pricing objection by
reinforcing quality and how long the shoe will
last. Handle a color or style objection by citing
the popularity of the trend or color for the
season.

Step 7
Close the sale by reminding the customer of
the preferences he/she presented you with
throughout your interaction.

We are committed to safeguard your foots.

James Onyebuchi Rapheal
Director/operations, Ojamesfootwears